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    <title>Inside Entrust Identity</title>
    <link>https://entrustcorporation.github.io/ID-Security-Blog/</link>
    <description>The thinking, craft and people shaping the future of identity</description>
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      <title>Data-driven Product Launch — Onfido Studio</title>
      <link>https://entrustcorporation.github.io/ID-Security-Blog/blog/data-driven-product-launch-onfido-studio</link>
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      <pubDate>Tue, 04 Mar 2025 00:00:00 GMT</pubDate>
      <dc:creator>Anna Borodina</dc:creator>
      <description>How a data scientist approaches a B2B product launch from first principles — defining metrics before a line of code ships, building the data model, creating pre-launch dashboards, and learning from the first beta customers.</description>
    </item>
    <item>
      <title>Co-Developing Products: A Deep Dive Into Customer Insights</title>
      <link>https://entrustcorporation.github.io/ID-Security-Blog/blog/co-developing-products</link>
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      <pubDate>Tue, 11 Jul 2023 00:00:00 GMT</pubDate>
      <dc:creator>Mark Opland</dc:creator>
      <description>Co-development means companies create products with their customers and users. Explore the benefits and three layers of customer insight.</description>
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    <item>
      <title>Remote Design Sprint: Learnings from Facilitating</title>
      <link>https://entrustcorporation.github.io/ID-Security-Blog/blog/remote-design-sprint-learnings</link>
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      <pubDate>Thu, 18 May 2023 00:00:00 GMT</pubDate>
      <dc:creator>Fabien Mahé</dc:creator>
      <description>Tales from a designer running his first remote design sprint — what preparation actually means, how to stay adaptable when things go sideways, and why team dynamics matter more than any template.</description>
    </item>
    <item>
      <title>Causal Inference at Onfido</title>
      <link>https://entrustcorporation.github.io/ID-Security-Blog/blog/causal-inference-at-onfido</link>
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      <pubDate>Thu, 09 Feb 2023 00:00:00 GMT</pubDate>
      <dc:creator>Anna Borodina</dc:creator>
      <description>How Onfido's data science team built a Structural Causal Model of their document verification pipeline — and used it to simulate the impact of product improvements before shipping a single line of new code.</description>
    </item>
    <item>
      <title>Motion: Onfido's Next Generation of Facial Biometrics</title>
      <link>https://entrustcorporation.github.io/ID-Security-Blog/blog/motion-onfidos-next-generation-of-facial-biometrics</link>
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      <pubDate>Fri, 04 Nov 2022 00:00:00 GMT</pubDate>
      <dc:creator>Théo Richard</dc:creator>
      <description>How a cross-functional team at Onfido redesigned face capture from the ground up — 11 rounds of user research, 30 design prototypes, and a head-turn that takes five seconds.</description>
    </item>
    <item>
      <title>How to Write a Great Self-Performance Review</title>
      <link>https://entrustcorporation.github.io/ID-Security-Blog/blog/how-to-write-a-great-self-performance-review</link>
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      <pubDate>Fri, 19 Aug 2022 00:00:00 GMT</pubDate>
      <dc:creator>Sérgio Martins</dc:creator>
      <description>Writing an outstanding self-performance review can single-handedly set you apart and elevate your career path. Here's how to prepare, what to write, and real examples from a working engineer.</description>
    </item>
    <item>
      <title>Understanding Fraudster Psychology: Three Fraudsters You Want to Avoid</title>
      <link>https://entrustcorporation.github.io/ID-Security-Blog/blog/understanding-fraudster-psychology</link>
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      <pubDate>Thu, 30 Jun 2022 00:00:00 GMT</pubDate>
      <dc:creator>Charlotte Bowyer</dc:creator>
      <description>Not all fraud is created equal. Discover the common motivations behind different fraudster attacks and what behavior to look out for.</description>
    </item>
    <item>
      <title>How to Start with Chaos Engineering Experiments?</title>
      <link>https://entrustcorporation.github.io/ID-Security-Blog/blog/chaos-engineering-experiments-acceptance-criteria</link>
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      <pubDate>Mon, 18 Apr 2022 00:00:00 GMT</pubDate>
      <dc:creator>Sérgio Martins</dc:creator>
      <description>Chaos engineering experiments can be highly exploratory at the beginning. Here are the six acceptance criteria you need to define before you inject a single fault.</description>
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    <item>
      <title>Improving User Experience in Identity Proofing</title>
      <link>https://entrustcorporation.github.io/ID-Security-Blog/blog/improving-ux-in-identity-proofing</link>
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      <pubDate>Mon, 24 May 2021 00:00:00 GMT</pubDate>
      <dc:creator>Mark Opland</dc:creator>
      <description>There’s a running joke that it was COVID rather than your CEO or CTO that led your company’s digital transformation this year. I share my thoughts on Identity UX in a post-covid world</description>
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